摘要
在制造商履行企业社会责任背景下,探讨了零售商主导的收益共享契约和议价收益共享契约对最优决策、各成员利润及供应链整体利润的影响;确定了两种收益共享契约情形下最优定价和社会责任水平决策,并与集中决策和分散决策情形下博弈结果进行了比较;利用纳什谈判议价解的折中规则分析供应链成员之间的收益分配。研究结果表明,折中规则对于供应链及其成员是相对最优的;两种收益共享契约虽降低了产品的批发价和零售价,但均有效地提高了社会责任水平和供应链利润;与零售商主导的收益共享契约相比,议价收益共享契约下制造商利润和供应链利润更高,但零售商利润低于分散决策情形下的零售商利润。
In the context of manufacturers fulfilling their corporate social responsibility,the impact was explored including retailer-led revenue-sharing contracts and bargaining revenue-sharing contracts on optimal decisions,the profits of individual members,and the overall profit of the supply chain.Optimal pricing and social responsibility decisions were determined under the two types of revenue-sharing contracts,and these decisions were compared with the outcomes from centralized and decentralized decision-making scenarios.Furthermore,the compromise rule derived from Nash bargaining solutions was utilized to analyze the profit distribution among supply chain members.The research results indicate that the compromise rule is considered relatively optimal for both the supply chain and its members.Despite leading to reduced wholesale and retail prices,the implementation of both types of revenue-sharing contracts effectively elevates social responsibility levels and boosts supply chain profits.Compared with retailer-led revenue-sharing contracts,the bargaining revenue-sharing contract yields higher profits for manufacturers and the supply chain as a whole,yet retailers′profits under this scenario are lower than those in decentralized decision-making situations.
作者
孙丽鹏
戴晓震
SUN Li-peng;DAI Xiao-zhen(School of Management,Wenzhou Business College,Wenzhou 325035,China)
出处
《青岛大学学报(自然科学版)》
2025年第2期94-102,共9页
Journal of Qingdao University(Natural Science Edition)
基金
浙江省哲学社会科学规划课题(批准号:24NDJC097YB)资助。
