摘要
随着互联网及电子商务的快速发展,越来越多的企业选择网络销售渠道与传统销售渠道并存的双渠道销售模式。双渠道销售模式可以实现渠道间资源共享与优势互补,更好地满足顾客差异化购物偏好、提升客户忠诚度、提高供应链效率。通过构建农产品双渠道供应链收益共享契约模型,研究由供应商与零售商组成的农产品双渠道供应链混合渠道协调问题,探讨收益共享契约参数变化情况下的供应链协调问题。双渠道供应链协调的最终目的是使分散状态下供应商和零售商的最优决策等于集中状态下供应链系统的最优决策。因此,通过合理设置收益共享契约参数,能够实现传统销售渠道与网络销售渠道的协调。为了实现双渠道供应链协调,零售商需将其传统销售渠道的部分收益共享给供应商,以换取较低的批发价格;供应商愿意提供较低的批发价格,而不愿共享较多的网络销售渠道收益。
With the development of the Internet and e-commerce,more and more companies choose the dual-channel sales model,the network sales channels and the traditional sales channels coexist.The dual-channel sales model can achieve resource sharing and complementary advantages between channels,and better satisfy customers.Differentiate shopping preferences,increase customer loyalty,and increase supply chain efficiency.Through constructing the income sharing contract model of dual-channel supply chain,the problem of mixed channel coordination of agricultural product dual-channel supply chain composed of suppliers and retailers is studied.Discusses the supply chain coordination problem under the condition that the parameters of the revenue sharing contract change.The ultimate goal of the dual-channel supply chain coordination is to make the optimal decision of suppliers and retailers in the decentralized state equal to the optimal decision of the supply chain system in the centralized state.Therefore,this paper achieves the traditional sales channel and network sales by designing the parameters of the revenue sharing contract.In order to achieve dual-channel supply chain coordination,retailers need to share most of their traditional sales channel revenue with suppliers in exchange for lower wholesale prices;suppliers are willing to provide lower wholesale prices rather than share more revenue from online sales channels.
作者
王作铁
李平
WANG Zuo-tie;LI Ping(School of Business,Quzhou University,Quzhou,Zhejiang 324000)
出处
《安徽农业科学》
CAS
2023年第1期169-174,共6页
Journal of Anhui Agricultural Sciences
基金
浙江省教育厅科研资助项目(Y202250381)
黑龙江省哲学社会科学项目(21EDE309)
衢州学院科研启动经费资助项目(BSYJ202133)。
关键词
双渠道供应链
收益共享契约
供应链协调
传统销售渠道
网络销售渠道
Dual-channel supply chain
Revenue sharing contract
Supply chain coordination
Traditional sales channels
Online sales channels
