摘要
电子商务的不断发展,打破了传统花卉销售的地域限制,但其对新鲜度的要求也给花卉供应链带来新的挑战。文中以西昌花卉供应链为研究对象,构建了一个由单一供应商、零售商和3PL服务商组成的花卉供应链。针对分散决策下供应商或零售商主导的供应链,以及集中决策下的供应链,建立Stackelberg博弈模型和收益共享契约模型并进行求解,得出两种不同情境对供应链整体保鲜努力水平以及利润的影响,旨在提升花卉供应链的协同水平,最大化供应链效率。结果表明:①分散决策下存在双重边际效应,导致供应链效率损失;②收益共享契约能有效协调供应链,实现利润最大化。
The continuous development of e-commerce has broken the geographical restrictions of traditional flower sales,but its requirements for freshness have also brought new challenges to the flower supply chain.This paper takes Xichang’s flower supply chain as the research object,and constructs a flower supply chain composed of a single supplier,retailer and 3PL service provider.Aiming at the supply chain leading by suppliers or retailers under decentralized decisionmaking,and the supply chain under centralized decision-making,a Stackelberg game model and a revenue-sharing contract model are constructed and resolved,and the impacts of two different scenarios on the overall preservation efforts and profits of the supply chain are obtained.Results reveal that:(1)There exists a double marginal effect under decentralized decisionmaking,resulting in loss of supply chain efficiency;(2)Revenue-sharing contract can effectively coordinate the supply chain and achieve maximum profits.
作者
贾菲菲
田琼
李桂毓
JIA Feifei;TIAN Qiong;LI Guiyu(Southwest Minzu University,Chengdu 610000,China)
出处
《物流工程与管理》
2025年第7期110-112,143,共4页
Logistics Engineering and Management
