摘要
针对消费者对新产品和再制造品的不同支付意愿,研究考虑制造商企业社会责任(CSR)的闭环供应链差别定价决策及协调机制。分别构建了集中式决策、制造商及零售商主导下的分散式决策模型,分析了制造商的CSR行为意识对闭环供应链成员及整体绩效的影响,并建立“收益共享”协调契约。研究表明:无论何种渠道权力结构,随着制造商CSR行为意识的增强,新产品和再造品的价格均有所降低,但新产品对制造商的CSR行为意识程度更敏感、波动幅度更大;虽然制造商的纯利润会减少,但闭环供应链的总利润会增加。较之制造商主导,零售商主导下的闭环供应链总利润更大。
Based on the consumers’different willingness to pay for new and remanufactured products,the differential pricing and coordination mechanism of closed-loop supply chain(CLSC)considering manufacturer’s corporate social responsibility(CSR)were studied.The models of centralized and decentralized decision making led by the manufacturer and retailer were constructed respectively,and the influence of manufacturer’s CSR behavior awareness on the performance of CLSC members and overall were analyzed,and the“revenue sharing”coordination contract was established.The research shows that regardless of the channel power structure,the price of new products and remanufactured products decreases with the improvement of the manufacturer’s CSR behavior awareness,but the new products is more sensitive to the manufacturer’s CSR behavior awareness and has a larger fluctuation range.Although the net profit of manufacturer will decrease,the total profits of CLSC system will increase.Compared with manufacturer-led,the retailer-led CLSC is more profitable.
作者
姚锋敏
邢妍
闫颍洛
滕春贤
YAO Feng-min;XING Yan;YAN Ying-luo;TENG Chun-xian(School of Economics and Management,Harbin University of Science and Technology,Harbin 150080,China)
出处
《系统工程》
CSSCI
CSCD
北大核心
2023年第1期73-82,共10页
Systems Engineering
基金
黑龙江省哲学社会科学研究规划项目(21GLB065)
中央支持地方高校改革发展资金人才培养项目(2021)
国家自然科学基金资助项目(71701056)。
关键词
闭环供应链
企业社会责任
差别定价
收益共享
Closed-loop Supply Chain
Corporate Social Responsibility
Differential Pricing
Revenue Sharing
