摘要
随着天然气市场化改革不断推进,为响应天然气市场变化、天然气市场化改革、天然气市场竞争、客戶管理的新要求,亟待探索适宜天然气营销的新模式。为此,探索了以价值创造为核心的营销模式:以客户为中心,采取有效的营销策略,整合资源、市场、管网和人才,建立与地方政府、客户、社会、资源方的互动机制,达到客户目标、政府目标、社会目标的一致性,实现客户价值、政府价值和社会价值的同时,完成公司自身的营销目标,实现企业自身价值。提出了转变观念,建立以价值创造为核心的营销理念;创新客户管理,帮助客户实现价值,形成利益共同体;创新服务方式方法,努力为政府和社会创造价值,建立良好的营销环境;强化市场研究,主动推进天然气市场化改革等措施。
With the continuous advancement of natural gas market reforms, in response to new changes in the natural gas market, natural gas market reform, natural gas market competition, and customer management, it is urgent to explore new models for natural gas marketing. To this end, this essay explores a marketing model with value creation as its core: taking customers as the center, adopting effective marketing strategies, integrating resources, markets, networks, and talents, and establishing interaction mechanisms with local governments, customers, society, and resource parties. Realize the integration of customer goals, government goals, and social goals, and achieve the company's marketing goals and values while achieving customer value, government value, and social value. It proposes specific measures: change concepts, establish a marketing philosophy centered on value creation, innovate customer management, help customers achieve value, and form common interests; innovate service methods, strive to create value for the government and the society, and establish a sound marketing environment;Strengthen market research and actively promote the reform of natural gas marketization.
出处
《天然气技术与经济》
2018年第2期62-65,共4页
Natural Gas Technology and Economy
关键词
天然气
改革
价值创造
核心
营销模式
natural gas
reform
value creation
focus
marketing mode
