摘要
市场营销学在其百年的成长过程中,企业经营管理指导思想发生了从生产观念、产品观念、推销观念、市场营销观念、社会营销观念、大市场营销观念的转变。市场营销学的核心以明确为企业必须面向市场和消费者。在平衡经济时代,满足完全个性化的需求(完全个性化定制营销)成为现实。
From the point of view of that the essence of marketing is value creation, this article analyses the evolution process of marketing modes under the state of Shortage Economic and Overplus Economic and deduces that the following economic state is Balance Economic whose corresponding marketing mode is Customized Marketing. Meanwhile, it also analyses the characters of the marketing in the period of Balance Economic.
出处
《经济与管理》
2006年第9期37-40,共4页
Economy and Management
