摘要
文章引进企业管理中的品牌价值战略理论,分析了图书馆品牌的特性、作用及价值战略,并对如何创 建图书馆品牌提出了一些可行方法。
This paper introduces the strategic theories of brand value which are carried out in corporation management. It analyses the characteristics of library brand and its functions and strategic value. In this paper, the author also puts forward some workable methods on how to create a library brand.
出处
《图书馆学研究》
2004年第6期16-19,共4页
Research on Library Science
