摘要
只有树立良好的品牌,高校图书馆服务才能富有活力和竞争力。本文分析探讨了构建高校图书馆服务品牌的意义及步骤,并重点介绍了苏州大学图书馆在推出优质服务品牌等方面做的工作,旨在带动高校图书馆界实施服务品牌战略。
Only by establishing the good brand, the academic library will be full of vitality and competition ability. This text analyses the meaning and steps of the set up of acdemic library service brand , and also introduceshigh-quality service brand of Suzhou University library . The aim of this paper is arousing the acdemic libraryto put in to practice service brand strategy.
出处
《晋图学刊》
2005年第4期67-70,共4页
Shanxi Library Journal
关键词
高校图书馆
服务品牌
构建
academic library
service brand
establishment
