摘要
随着市场经济的发展,市场竞争日趋激烈,以顾客满意为核心的4C理论对企业营销实践具有很重要的指导意义。从企业的营销观念、战略制定及顾客沟通等方面,对建立高度的顾客满意、培养顾客忠诚进行了初步的探索。
With the development of market economy, the market competition has been more fierce. Customer satisfaction is the core of the 4C theory, meaning much to marketing practice. This article has initially explored how to create high customer satisfaction and loyalty concerning marketing concept, strategy making and customer communication etc.
出处
《商业研究》
北大核心
2003年第2期99-101,共3页
Commercial Research
