摘要
针对智慧文旅领域存在的内容同质化现象,以及因缺乏中华文化基因图谱引导的文旅数智内容大语言模型支撑,导致数智文旅内容交互体验故事性缺乏、文旅发展中的文化美学新质生产力无法产生持续美学经济价值等不可持续发展问题,需通过数字化、信息化、网络化和人工智能化,建立文化旅游的LBS空间地理位置服务设计体系,构建文化旅游信息的知识图谱与故事图谱,建立文旅中的中华文化基因图谱库,实现AIGC智慧文旅与文化创意产业的规划设计,激活文化美学经济力与知识经济数智经济的新质生产力活力,培育新兴的阿尔法世代到全龄文旅游客的文化消费市场,构建“虚实相生元宇宙”的数智文旅新生态与数智文创产业生态圈,创造文化+科技的文化软实力可持续发展价值。
In view of content homogenization in smart cultural tourism,and such unsustainable development issues as the lack of a large language model for cultural tourism digital intelligence content guided by the Chinese cultural gene map,the shortage of story-telling in the interactive experience of digital intelligence cultural tourism content,as well as the inability of the new cultural aesthetic quality productivity to generate sustainable aesthetic economic value in the development of cultural tourism,efforts should be made to establish a LBS spatial location service design system for cultural tourism through digitization,informatization,networking and artificial intelligence,construct the knowledge graph and the story graph of cultural tourism information,and establish a gene spectrum database of Chinese culture in cultural tourism.Moreover,pains should be taken to realize the planning and design of AIGC smart cultural tourism cultural and creative industries,activate the new qualitative productivity vitality of cultural aesthetics economy and knowledge economy digital economy,cultivate the cultural consumption market for emerging Alpha generation and to all-age cultural tourists,build a digital intelligent cultural tourism new ecology of"virtual real symbiotic metaverse"as well as a digital intelligent cultural and creative industry ecosystem,and create the sustainable development value of cultural soft power integrating culture with technology.
作者
覃京燕
QIN Jing-yan(School of Intelligence Science and Technology,University of Science and Technology Beijing,Beijing 100083,China)
出处
《海南师范大学学报(社会科学版)》
2025年第6期97-105,共9页
Journal of Hainan Normal University(Social Sciences)
基金
教育部供需对接就业育人项目“面向无人驾驶车智能座舱的人因工效与人工智能融合研究”(2025070958764)。
