摘要
商业广告翻译面临的不单是语言的转换问题,而且还承载着文化交流和开拓市场的使命。译者在翻译商业广告时,要慎重考虑文化因素,以使译文达到与原文相同的宣传效果。
Commercial advertisement translation is not only facing the problem of language change, but also bears the mission of cultural communication and opening up new market. This paper presents that during translation of advertisements, a translator should fully consider the cultural factor so that the translated advertisements can achieve the anticipated advertising effects as well.
出处
《襄樊职业技术学院学报》
2009年第4期131-133,共3页
Journal of Xiangfan Vocational and Technical College
关键词
商业广告
翻译
文化
commercial advertisement
translation
culture
