摘要
产业群由于其在区域经济发展中的独特作用,已成为政策制定者的研究内容和模仿手段.本文在简要评述几个有关产业群成长的理论的基础上,指出了由政府实施的区域营销对于产业群成长的必要性,分析了区域营销的内涵、区域营销与企业营销的关系,并以浙江诸暨大唐袜业群为例,阐明了区域营销对产业群成长的作用.
Industrial clusters have become the object of study by policy-makers because of their active role in the development of regional economy. Based on the practice of the growth of some industrial clusters, this paper analyzes the function of regional marketing, discusses the relation between regional marketing and enterprise marketing, and points out the necessity of regional marketing carried out by government for the growth of industrial clusters with Datang sock industry as a example.
作者
金兴华
Jin Xinghua (Zhejiang Party School of the CPC, Hangzhou, Zhejiang, 310012)
