摘要
区域产业集群在其市场营销过程中会释放出单一企业无法生成的外部经济效应、联合行动效应、制度效应、品牌联动效应、合争效应等正效应。因而,区域产业集群市场营销作为区域产业集群经营管理的创新,越来越多地被地方政府借鉴和采用,并逐渐成为发展区域经济,培育区域产业集群竞争优势,确保区域产业集群可持续发展的新途径。
Comparing with a single enterprise,regional industry cluster releases a series of positive effects such as outside economic effect,joint action effect,system effect,brand coordinated effect and cooperation competitive effect.Therefore regional industries cluster marketing strategy which is regarded as innovation of regional industry cluster operation and management is applied and used for reference by many local governments.From time to time,it becomes a mew way to develop regional economic and educate the cluster competitive advantage so as to guarantee to find a new way of the sustainable developing.
出处
《北京印刷学院学报》
2010年第3期42-45,共4页
Journal of Beijing Institute of Graphic Communication
关键词
区域产业集群
市场营销
品牌联动
合争效应
regional industry cluster
marketing
brand coordinated action
cooperation competitive effect
