摘要
推行城市营销,打造“品牌泉州”,是对泉州城市发展思路的一种创新,有助于推进海峡西岸经济区现代化工贸港口城市建设。打造“品牌泉州”,应该把重点放在城市品牌建设上,积极实施城市品牌战略。
Pushing city - marketing to make Brand - Quanzhou is one of innovative ideas of developing Quanzhou city which facilitate the construction of modem industry and trade harbor city in the economic zone on the west side of the straits. The keystone of making Brand - Quanzhou is the construction of city brand and carrying out city brand strategy.
出处
《福建省社会主义学院学报》
2006年第4期67-70,共4页
Journal of Fujian Institute of Socialism
关键词
城市营销
城市品牌
品牌泉州
city - marketing
city brand
Brand - Quanzhou
