摘要
将园区定位于我国的各种类型的开发区,园区营销的发展主要是随着园区作用和地位的不断变化以及所面临的环境变化而产生对营销的需求,同时由于营销理论应用范围的不断扩展满足了园区对营销的需求,从而推动了园区营销在理论和实践上的不断发展。
The area refers to all kinds of development zone in this paper. Area marketing is driven by two factors. One is the demand caused by the change of the role and the change of the environment faced up by the development zone; the other is the marketing theory that extends its applied area to the promotion of area marketing in both theory and praetice.
出处
《商业研究》
北大核心
2007年第8期47-50,共4页
Commercial Research
关键词
园区营销
营销理念
生成机制
分析
area marketing
marketing concept
creating mechanism
analysis
