摘要
在今天科学技术一体化步伐越来越快,知识经济日益深入发展的背景下,传统的知识观念和知识生产模式都发生了变化,这一切都对传统的科技传播体系形成了挑战。广告在科学技术社会化中的特殊地位和角色使得广告必然在今后的科技传播和科技创新体系中扮演很重要的角色。
Today, with the quicker step of scientific & technical integration, and the deep development of knowledge economy, the traditional knowledge conception and productive mode of knowledge have both changed, which challenge the traditional system of scientific & technical communication. The special status and role of advertisement in socialization of science and technology, make it necessarily play a very important role in the future scientific & technical communication and the innovative system of science & technology.
出处
《科学学研究》
CSSCI
北大核心
2003年第6期586-590,共5页
Studies in Science of Science
关键词
科技传播
一体化
创新
广告
scientific & technical communication
integration
innovation
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