摘要
在乡村振兴战略与特色农产品产业融合推进的背景下,对蓟州区紫玉米产业进行SWOT分析。研究发现,蓟州区紫玉米产业在优势、劣势、机会与威胁等方面的特征都较为突出,其在功能与营养方面优于其他农产品,同时拥有优越的区位条件,但仍面临认知度低、产业链不完善及市场竞争激烈等挑战。基于此,研究提出通过新媒体营销等手段强化品牌建设,深化产业链协同与技术创新,推动“产品+体验”融合发展,旨在助力紫玉米产业高质量发展,探索出一条“小产业大作为”的乡村振兴新路径。
Under the background of the integration and promotion of the rural revitalization strategy and the characteristic agricultural product industry,a SWOT analysis was conducted on the purple corn industry in Jizhou District.The study found that the purple corn industry in Jizhou District has prominent characteristics in terms of strengths,weaknesses,opportunities,and threats.It excels over other agricultural products in terms of functionality and nutrition,and possesses advantageous geographical conditions.However,it still faces challenges such as low recognition,an incomplete industrial chain,and fierce market competition.Measures such as strengthening brand building through new media marketing,deepening industrial chain collaboration and technological innovation,and promoting the integrated development of"product+experience"can facilitate the high-quality development of the purple corn industry and help explore a new path for rural revitalization where"small industries achieve significant outcomes".
作者
袁嘉萌
张垚
张梓熙
郝泽宇
金秋
YUAN Jiameng;ZHANG Yao;ZHANG Zixi;HAO Zeyu;JIN Qiu(School of Economics and Management,Tianjin University of Science and Technology,Tianjin 300222,China;College of Mechanical Engineering,Tianjin University of Science and Technology,Tianjin 300457,China)
出处
《乡村科技》
2026年第1期74-78,共5页
Rural Science and Technology
基金
2025年度天津市大学生创新训练市级项目(202510057075)。
关键词
乡村振兴
紫玉米
新媒体营销
SWOT
技术创新
rural revitalization
purple corn
new media marketing
SWOT
technological innovation
