摘要
近年来,新媒体技术不断升级,直播、短视频、电商平台等新媒体形态迅猛发展,逐渐成为推动农业经济快速增长的新动力。作为我国重要的农业大省,河南省紧跟新媒体发展趋势,充分运用新媒体平台开展农产品营销、农业生态旅游推广、品牌建设等活动,不断拓展新媒体与农业融合的深度和广度,高效提升农业产业链的附加值和生产效率。在此背景下,河南省利用新媒体的传播优势,以地方农产品为依托,打造出一批独具区域特色的农业项目和农产品品牌,迅速带动了当地经济增长和农业现代化升级改造,为建设现代化农业体系积累了丰富的实践经验。同时,河南省政府明确提出,要加快建设农业强省,着力推动“农业+新媒体”的深度融合。围绕这一发展目标,该文结合河南省实际,分析了新媒体在农业领域的应用现状及存在的问题,进一步探索提升新媒体应用价值的实践路径,为深入推进乡村振兴、构建农业现代化体系提供了理论参考与实践依据。
In recent years,new media technology has been continuously upgraded,and new media forms such as live streaming,short videos,and e-commerce platforms have developed rapidly,gradually becoming a new driving force for the rapid growth of agricultural economy.As an important agricultural province in China,Henan Province closely follows the trend of new media development,fully utilizes new media platforms to carry out agricultural product marketing,agricultural eco-tourism promotion,brand building and other activities,continuously expands the depth and breadth of the integration of new media and agriculture,and efficiently improves the added value and production efficiency of the agricultural industry chain.In this context,Henan Province has utilized the communication advantages of new media and relied on local agricultural products to create a number of agricultural projects and product brands with unique regional characteristics,rapidly driving local economic growth and agricultural modernization upgrading and transformation,and accumulating rich practical experience for building a modern agricultural system.At the same time,the Henan Provincial Government has explicitly proposed to accelerate the construction of a strong agricultural province and focus on promoting the deep integration of“agriculture+new media”.Based on this development goal,this article analyzes the current situation and existing problems of the application of new media in the agricultural field in Henan Province,and further explores the practical path to enhance the value of new media application.It provides theoretical reference and practical basis for promoting rural revitalization and building a modern agricultural system.
作者
牛静
NIU Jing(Henan Industry and Trade Vocational College,Zhengzhou 450000,China)
出处
《农机使用与维修》
2025年第8期97-100,共4页
Agricultural Machinery Using & Maintenance
关键词
新媒体
农业经济
高质量发展
农业强省
乡村振兴
new media
agricultural economy
high quality development
strong agricultural province
rural revitalization
