摘要
在数字经济与文化产业深度融合的背景下,游戏IP产业作为一种新兴文化业态,正成为推动文化经济高质量发展的新动能。中国游戏IP产业走出了一条中国特色发展道路,构建出兼具经济效益与社会文化效益的价值创造体系。经济层面,它通过“谷子经济”、线下展演、品牌联名等模式创造经济价值;文化层面,其在传承中华优秀传统文化、塑造青年精神世界等方面发挥着日益重要的作用,积累了一定的文化资本。游戏IP产业的本质是数字时代文化生产方式的变革,它具有全新的生产关系和价值创造模式,是新质生产力的体现。展望未来,中国游戏IP产业应坚持内容精品化路线,持续挖掘优秀文化资源,探索“游戏IP+”模式向公共服务领域拓展,积极履行社会责任,成长为新时代国家文化软实力建设的重要组成部分。
With the deep integration of digital economy and cultural industries,game IP industry is becoming a dynamic for the high-quality development of the cultural economy.Chinese game IP industry has constructed a unique path and established a system that delivers both economic and cultural benefits.Economically,it generates value through models such as“grain economy”,offline exhibitions,and brand collaborations.Culturally,it plays an important role in preserving traditional culture and shaping the spiritual world of the youth,accumulating cultural capital.Game IP industry essentially shows a transformation in cultural production methods in the digital age,which represents a manifestation of new quality productive forces.Looking ahead,Chinese game IP industry should adhere to a path of premium content creation,continuously draw upon cultural resources,explore the“Game IP+”model for public service and fulfill its social responsibilities,aiming to become a crucial component of national cultural soft power in the new era.
出处
《理论月刊》
北大核心
2025年第11期88-97,158,159,共12页
Theory Monthly
关键词
游戏IP产业
经济价值
文化价值
新质生产力
文化软实力
Game IP Industry
Economic Value
Cultural value
New Quality Productive Forces
Cultural Soft Power
