摘要
在数字化浪潮中,国产动画正经历深刻变革,数字技术与平台生态成为驱动其发展的重要力量。数字技术赋能国产动画视觉表达,助力传统文化的视觉化呈现,释放视觉语言表现力,以“微短化”视觉叙事提升传播效果,但在技术应用上需平衡人文内涵与形式创新;平台生态通过流量逻辑与用户生产二次元内容模式重塑文本创作,形成用户共创动画文本,进行交互动画的超文本探索,积极参与IP孵化输出产业动力,但应重视多元共创环境中存在的版权与质量问题。技术与平台协同作用,推动国产动画成为传承传统文化、对接青年并覆盖全龄、推动亚文化与主流文化交融的创新载体,未来需坚守“人技平衡”与“多元共创”,避免技术异化,实现文化价值与产业效益的统一。
In the wave of digitization,Chinese animation is undergoing profound changes,with digital technology and platform ecology serving as key drivers of its development.Digital technologies empowered the visual expression of Chinese animation,facilitated the visual presentation of traditional culture,unleashed the expressive power of visual language,and enhanced communication effects through“miniaturized”visual narratives.Yet in technological application,there was a need to balance humanistic connotations with formal innovation.Platform ecosystems reshaped text creation through traffic logic and user-generated content models,fostered user-co-created animation texts,explored hyper textual interactive animations,and actively participated in IP incubation to output industrial momentum.However,attention was paid to copyright and quality issues in diverse co-creation environments.Technologies and platforms worked in tandem,propelling domestic animation to become an innovative carrier for inheriting traditional culture,connecting with youth while covering all age groups,and promoting the integration of subculture and mainstream culture.Now,adhering to“balance of humanities and technology”and“diverse co-creation”is essential to avoid technological alienation and achieve the unity of cultural value and industrial benefits.
作者
赵丽瑾
赵明鑫
ZHAO Lijin;ZHAO Mingxin(College of Communication,Northwest Normal University,Lanzhou 730070,China)
出处
《中北大学学报(社会科学版)》
2025年第5期86-92,共7页
Journal of North University of China:Social Science Edition
基金
国家社会科学基金一般项目:算法驱动下网络文艺的智能化创新与社会影响研究(21BZW057)。
关键词
国产动画
数字技术
平台生态
视觉表达
文本生产
Chinese animation
digital technology
platform ecosystem
visual expression
text production
