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人工智能技术在平面设计中的应用研究

Research on the Application of Artificial Intelligence Technology in Graphic Design
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摘要 快速发展的人工智能技术,深刻地改变了平面设计的创作模式与行业生态。分析AI在平面设计中的应用现状,系统梳理其在创意生成、视觉优化、个性化定制三个环节的具体实践。同时,指出AI在平面设计应用中存在设计师主体能动性弱化、作品同质化加剧、版权界定模糊等问题,并从强化设计师核心能力培养、完善多元数据供给体系、构建合理版权保护体系三个方面提出优化路径。 The rapid development of artificial intelligence technology has profoundly changed the creation mode and industry ecology of graphic design.This study analyses the application status of AI in graphic design,and systematically sorts out its specific practice in three links of creative generation,visual optimization,and personalized customization.At the same time,it points out that there are some problems in the application of AI in graphic design,such as the weakening of designers′subjective initiative,the intensification of homogenization of works,and the ambiguity of copyright definition.It also puts forward the optimization paths from three aspects of strengthening the cultivation of designers′core capabilities,improving the diversified data supply system,and building a reasonable copyright protection system.
作者 刘思 LIU Si(Changzhou Vocational Institute of Textile and Garment,Changzhou 213164,China)
出处 《常州信息职业技术学院学报》 2025年第4期60-63,共4页 Journal of Changzhou College of Information Technology
关键词 人工智能技术 平面设计 应用 artificial intelligence technology graphic design application
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