摘要
随着数字经济的迅猛发展,电子商务行业对人才的需求发生重大变化,电子商务专业的教学必须进行数字化转型,以满足行业对电商专业人才培养的全新挑战,文章首先深入分析产教融合与电子商务专业数字化转型的基本关系,然后又探讨当前教学中存在的基本问题,并从教学模式、课程体系、师资队伍、实践教学等方面提出针对性的教学创新手段,最后提出旨在提高电商专业人才培养质量适应数字化转型需求的基本思路。
With the rapid development of the digital economy,the demand for e-commerce talent has significantly evolved.To meet the emerging challenges in cultivating industry-ready professionals,the teaching of e-commerce majors must undergo digital transformation within the context of industry-education integration.This study first explores the fundamental relationship between industry-education integration and the digital transformation of e-commerce education.It then identifies key issues in current teaching practices and proposes targeted innovations in teaching methods,curriculum design,faculty development,and practical training.Finally,the paper outlines strategic recommendations to enhance the quality of e-commerce talent education and better align it with the demands of digital transformation.
作者
李平荣
Li Pingrong(College of Electronic Commerce,Longnan Normal University,Chengxian 742500,China)
出处
《办公自动化》
2025年第16期36-39,共4页
Office Informatization
基金
2024年度甘肃省教育科学“十四五”规划课题“产教融合背景下电子商务专业数字化转型与教学创新研究”(项目编号:GS[2024]GHB1534)。
关键词
数字化转型
产教融合
电商专业
教学创新
digital transformation
industry-education integration
E-commerce major
teaching innovation
