摘要
探讨区域公共品牌包装中模件化设计的应用路径,提升品牌辨识度与系统性。通过分析区域公共品牌“都护臻品”的品牌化背景,梳理包装设计的现状与挑战,提出模件化设计思路,并结合“都护臻品”品牌实践,构建“基础元素—模件构件—设计单元—序列结构—系统总集”的系统性设计流程。该方法有效规范了包装设计要素,增强了品牌形象统一性与视觉识别度。模件化设计为区域公共品牌塑造提供了可操作、可复制的系统解决方案,具备推广价值与实践意义。
To explore the application path of modularization design in regional public brand packaging,and to enhance brand recognition and systematicity.By analyzing the background of regional agricultural product branding,sorting out the current situation and challenges of packaging design,putting forward the idea of modular design,and combining it with the brand practice of“Duhu Selected”,the systematic design process of“basic element-modular component-design unit-sequence structure-systematic set”is constructed.The method effectively standardized the packaging design elements and enhanced the unity and visual recognition of the brand image.The modular design provides an operable and replicable systematic solution for regional public branding,which has popularization value and practical significance.
作者
林涵莹
汪哲皞
LIN HANYING;WANG ZHEHAO
出处
《设计》
2025年第13期44-47,共4页
Design
关键词
模件化设计
区域公共品牌
包装创新
品牌形象设计
农产品
Modular design
Regional public branding
Packaging innovation
Brand identity design
Agricultural products
