摘要
企业集群是民营企业成长的重要方式,通过企业和产业的品牌互动,由企业品牌支撑提升并转化为产业集群品牌。并由产业集群品牌的扩展效应,折射于产业群内的其他民营企业,形成产业群与企业的有效良性互动,带动企业与产业群的协调发展。
Enterprise cluster is an important way of improving private enterprise. With brand support enterprises evolve into cluster brand by the interaction between enterprise and cluster. By applying the cluster brand＇s extention effect in the private enterprises in cluster, the paper analyzes the mutually beneficial interaction advantageous to both enterprises and cluster.
出处
《商业研究》
北大核心
2007年第10期47-50,共4页
Commercial Research
关键词
集群演进
民营企业
品牌
cluster innovation
private enterprise
brand
