摘要
我国体育赛事进景区、进街区、进商圈是释放群众体育消费潜力,促进体育产业高质量发展的重要举措。运用文献资料、逻辑分析等方法,对体育赛事进景区、进街区、进商圈的动力机制、阻滞因素等进行剖析。体育赛事“三进”的动力机制包括外源动力的政府战略政策支持的驱动力、群众体育消费需求转变的拉动力、赛事企业市场竞争的推动力,以及内生动力的数字科技赋能、产业融合发展助推和特色文化支撑。然而,体育赛事“三进”中依然存在赛事政策保障体系不完善、赛事专业人才供给不足、赛事市场供需匹配失衡、“赛事+”产业融合受限等现实困境。对此提出加强赛事政策供给,完善法治化制度保障;优化人才培养机制,提升人才供给与流通;强化赛事供给能力,激活赛事消费潜力;加深产业融合发展,提升整体价值效益等推进策略。
The sports events entering into scenic areas,streets,and commercial districts in China is an important initiative to unlock the potential of public sports consumption and promote the high-quality development of the sports industry.This article employed methods such as literature review and logical analysis to examine the driving mechanisms and obstructive factors of such integration.It argues that the driving mechanisms of sports events entering scenic areas,streets,and commercial districts(“three entering”)include exogenous forces such as the driving power of government strategic policies,the pull effect of shifting public sports consumption demands,and the push from event companies competing in the market,as well as endogenous forces such as the empow-erment of digital technology,the promotion of industrial integration,and the support of unique cultural elements.However,the“three entering”of sports events still face practical challenges,including incomplete policy support systems,insufficient supply of professional event personnel,mismatched supply and demand in the event market,and limitations on“event+”industrial integration.In response,this article proposes strategies such as strengthening the supply of event-related policies and improving legal and institutional guarantees,optimizing talent training mechanisms to enhance talent supply and circula-tion,boosting event supply capabilities to activate consumption potential,deepening industrial integration for development,and increasing overall value and effectiveness.
作者
孙磊
薛昭铭
高升
SUN Lei;XUE Zhaoming;GAO Sheng(School of PE,Anhui Normal University,Wuhu 241002,China)
出处
《天津体育学院学报》
北大核心
2025年第4期420-427,共8页
Journal of Tianjin University of Sport
基金
国家社会科学基金项目(项目编号:21BTY056)。
关键词
体育赛事
体育消费
体育产业
“三进”
sports events
sports consumption
sports industry
“three entering”
