摘要
运用文献资料、深度访谈与案例分析等方法,以“苏超”为例,分析群众体育赛事高质量发展的价值、经验,并提出启示。价值:凝聚认同共识,提高治理效能,厚植文化根基,驱动产业跃迁。经验:以多元协同为理念,激活赛事治理活力;以区域资源为核心,促进产业深度融合;以文化符号为引领,构筑地域情感认同;以技术赋能为支撑,提高赛事运营效能。启示:凝聚多元力量,构筑共建共治共享格局;优化供给结构,引领区域产业经济发展;加强情感联结,驱动赛事内生性发展;强化技术创新,构建赛事智慧服务生态。
By using the methods of literature review,in-depth interview and case analysis,this paper took"Jiangsu Super League"as an example to analyze the value and experience of the high-quality development of mass sports events,and put forward implications.Value:It consolidates recognition and consensus,enhances governance efficiency,deepens cultural foundations,and drives industrial transformation.Experiences:It takes multi-party collaboration as its concept to invigorate the vitality of event governance,focuses on regional resources to promote deep industrial integration,leads with cultural symbols to construct a sense of regional emotional identity,and enhances event operation efficiency by technological empowerment.Implications:We should pool diverse forces and build a pattern of joint construction,joint governance and shared benefits,optimize the supply structure to lead the development of regional industrial economy,enhance emotional connections to drive the endogenous development of the event,and enhance technological innovation to build an intelligent service ecosystem for events.
作者
魏源
程传银
WEI Yuan;CHENG Chuan-yin(School of Physical Education and Sports Science,Nanjing Normal University,Nanjing 210023,China)
出处
《体育文化导刊》
北大核心
2025年第11期74-80,共7页
Sports Culture Guide
基金
国家社会科学基金青年项目(24CTY027)。
关键词
群众体育
体育赛事
高质量发展
“苏超”
mass sports
sports events
high-quality development
"Jiangsu Super League"
