人工智能(AI)赋能旅游业高质量发展:新机遇、新挑战与新路径被引量：10

Al-driven high-quality development of the tourism industry:New opportunities,challenges and pathways

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摘要在“数字中国”战略深入推进的背景下,人工智能(AI)日益成为推动旅游业高质量发展的核心引擎。然而,目前AI与旅游业融合过程仍面临技术伦理缺位、数据安全隐患、制度保障不足等多重挑战,亟需系统梳理与应对。文章聚焦AI赋能旅游业高质量发展的关键议题,系统分析其在旅游业产品创新、服务重构、治理体系升级中的现实问题与路径机制。研究发现:(1)AI技术重塑了旅游业的运行逻辑,推动产业从要素驱动向智能驱动转型,构建“数据-算法-服务”闭环;(2)AI作为新型生产要素深度嵌入旅游生产函数,通过技术赋能实现劳动增强、资本优化与资源调度智能化;(3)AI驱动文旅融合迈向资源数字化、体验沉浸化、供给个性化与决策智能化的新阶段,催生多元融合业态;(4)AI助力构建“政府-企业-社区-游客”协同治理网络,推动旅游目的地治理向智能生态系统转型;(5)AI发展中的风险与挑战日益凸显,需从制度建设、技术监管、伦理治理与人才培养多维发力,构建包容、安全、公平的技术治理体系。研究有助于厘清人工智能驱动旅游业变革的核心逻辑,为构建以智慧共创为特征的新型旅游发展模式提供理论支撑与政策建议。 In the context of the in-depth implimentation of the"Digital China"strategy,artificial intelligence(Al)has increasingly become the core engine to drive the high-quality develop ment of tourism.However,at present,the integration of AI and tourism still faces multiple challenges such as the absence of technical ethics,data security risks,and insufficient institutional guarantees,which need to be systematically sorted out and addressed.This paper focuses on the key issues of Al-empowered tourism industry,and systematically analyzes its path mechanism and practical problems in tourism product innovation,service reconstruction,and governance system upgrading.The findings are as follows:(l)AI technology reshapes the operating logic of the tourism industry,promotes the transformation of the industry from element-driven to intelligence-driven,and builds a"data-algorithm-service"loop;(2)As a new production factor,Al is deeply embedded in the function of tourism production,enabling labor enhancement,capital optimization and intelligently resource scheduling through technology;(3)AI drives the integration of culture and tourism into a new stage characterized by digitized resources,immersed experiences,personalized supply and intelligent decision-making,and giving rise to diverse integrated business formats;(4)AI helps build a"government-enterprise-community-tourists collaborative governance network to promote the transformation of tourism destination governance into an intelligent ecosystem;(5)The risks and challenges in the development of AI are becoming increasingly prominent,and it is necessary to make multidimensional efforts from institutional construction,technical supervision,ethical governance and personnel training to build an inclusive,safe and fair technical governance system.This study helps to clarify the core logic of Al-driven tourism industry transformation,and provides theoretical support and policy suggestions for building a new tourism development model characterized by intelligent co-creation.

作者王金伟杨勇程圩李渊殷平李春晓梁赛曾斌丹陈泓文王飞谢新梁嘉祺吴冰杨玉帆程云 Wang Jinwei;Yang Yong;Cheng Wei;Li Yuan;Yin Ping;Li Chunxiao;Liang Sai;Zeng indan;Chen Hongwen;Wang Fei;Xie Xin;Liang jaqi;Wu Bing;Yang Yufan;Cheng Yun(School of Tourism Sciences,Beijing International Studies University,Beijing 100024,China;Institute of Geographic Sciences and Natural Resources Research,CAS,Beijing 100101,China;School of Economics and Management,East China Normal University,Shanghai 200062,China;Institute of Cultural Heritage,Northwestern Polytechnical University,Xi'an 710007,China;School of Architecture and Civil Engineering,Xiamen University,Xiamen 361005,China;Xiamen Key Laboratory for Integrated Application of Intelligent Technologies in Architectural Heritage Conservation,Xiamen 361005,China;School of Economics and Management,Beijing Jiaotong University,Beijing 100044,China;College of Tourism and Service Management,Nankai University,Tianjin 300350,China;College of Tourism,Hunan Normal University,Changsha 410081,China;School of Tourism,Nanchang University,Nanchang 330031,China;School of Tourism and Historical Culture,Jiangxi Science and Technology Normal University,Nanchang 330038,China;Shaanxi Provincial Cultural Heritage Administration,Xi'an 710061,China;Sichuan Vocational College of Finance and Economics,Chengdu 610101,China)