摘要
新媒体技术的快速发展为中华优秀传统体育文化的传承与创新带来了新的契机。该文通过文献分析和案例研究,探讨了新媒体如何赋能中华传统体育文化的创造性转化与创新性发展,详细阐述了其在传统体育文化传播、教育和产业化等方面的应用机制。研究提出了构建多元化传播平台、深化数字化教学模式、推动产业融合发展的路径,旨在为中华优秀传统体育文化的现代化转型和可持续发展提供理论依据和实践指导。
The rapid development of new media technologies has provided new opportunities for the inheritance and innovation of excellent traditional Chinese sports culture.This study explores how new media can empower the creative transformation and innovative development of traditional Chinese sports culture.Through literature analysis and case studies,the Application mechanisms of new media in the dissemination,education,and industrialization of traditional sports culture are elaborated.The research proposes pathways such as constructing diversified communication platforms,deepening digital teaching models,and promoting integrated industrial development.The study aims to provide theoretical basis and practical guidance for promoting the modernization and sustainable development of excellent traditional Chinese sports culture.
作者
周猛丽
张同庆
ZHOU Mengli;ZHANG Tongqing(Qingdao Preschool Normal College,Qingdao Shandong 266300,China)
出处
《冰雪体育创新研究》
2025年第10期31-33,共3页
Research on innovation of ice snow sports
基金
2023年度山东省传统文化与经济发展专项课题《新媒体赋能中华优秀传统体育文化的“两创”机制与路径研究》(23C909210017)。
关键词
新媒体
中华传统体育文化
创造性转化
创新性发展
赋能机制
New media
Traditional Chinese sports culture
Creative transformation
Innovative development
Empowerment mechanism
