摘要
以媒介为切入点,运用文献资料、逻辑分析等研究方法,通过传播主体、传播内容、传播媒介、传播受众、传播效果阐述了UGAC视域下民族传统体育文化国际传播的内涵,探究其内生动力:智媒时代网络受众群体庞大,体育文化传播下虚拟社交的需要,体育文化实际传播转型诉求。其现实困境表现为:主体创作的能力素质各异,内容资源存在文化鸿沟,传播媒介行为规范各异,传播受众体验感受不同,传播效果综合反馈受限。据此提出实现进路:提高主体创作素质,凝聚国际传播力量;优化资源整合能力,提升国际作品价值;完善媒介标准体系,把握国际传播规范;打破相关技术壁垒,扩大国际受众范围;重构传播逻辑过程,强化国际传播效果。
By using the methds of literature review and logical analysis,with media as the entry point,this study explores the international dissemination of ethnic traditional sports culture under the UGAC vision.It elucidates the connotation of this dissemination through the dimensions of dissemination subject,content,medium,audience,and effect,and delves into its endogenous motivation:the vast online audience in the era of intelligent media;the need for virtual social interaction in sports culture dissemination;and the demand for transformation in the actual dissemination of sports culture.The current predicament is manifested as:varying creative abilities and qualities among subjects;cultural gaps in content resources;differing behavioral norms among dissemination media;diverse audience experiences and feelings;and limited comprehensive feedback effects of dissemination.Based on these insights,the following implementation pathways are proposed:enhancing the creative qualities of subjects to consolidate international dissemination forces;optimizing resource integration capabilities to elevate the value of international works;improving the standard system of media to grasp international dissemination norms;breaking relevant technical barriers to expand the international audience reach;and reconstructing the dissemination logical process to strengthen international dissemination effects.
作者
王皓月
张佃波
WANG Haoyue;ZHANG Dianbo(Shandong Sport University,Jinan 250102,Shandong,China)
出处
《辽宁体育科技》
2025年第3期85-90,共6页
Liaoning Sport Science and Technology
关键词
UGAC视域
民族传统体育文化
文化自信
国际传播
UGAC vision
national traditional sports culture
cultural confidence
international communication
