摘要
随着社会经济快速发展,预制菜市场不断扩大,预制菜成为了社会关注的焦点。通过问卷调查、网络搜索的方法进行数据收集,旨在调查和分析消费者对预制菜的了解情况,并探讨影响其购买决策的因素。研究结果表明,大部分消费者对预制菜持积极态度,并愿意购买。其中,预制菜的便利性、品质和价格是影响消费者购买的主要因素。建议从预制菜原材料、生产加工等方面,提高产品品质和安全卫生水平,加强品牌建设和营销推广、优化生产流程和降低成本、关注营养价值和可持续性发展及加强企业间的合作与共赢,以达到推动预制菜产业发展的目的。
Due to social and economic development,the market of ready-to-eat/cook foods were constantly expanding,and related ready-to-eat/cook foods had become more and more popular.This study collected data through a questionnaire survey,aiming to investigate and analyze consumers'understanding of ready-to-eat/cook foods,and explored the factors that affected their purchasing decisions.The research results showed that the majority of consumers had positive attitude towards ready-to-eat/cook foods and were willing to purchase them.The convenience,quality,and price of ready-to-eat/cook foods were the main factors affecting consumer purchases.It was recommended to improve product quality,safety,and hygiene levels from the aspects of raw materials and production processing of ready-to-eat/cook foods,strengthen brand building and marketing promotion,optimize production processes and reduce costs,focused on nutritional value and sustainable development,and strengthen cooperation and win-win among enterprises to achieve the goal of promoting the development of the ready-to-eat/cook foods industry.
作者
刘雅萱
张一琪
胡海玥
杨晨
LIU Yaxuan;ZHANG Yiqi;HU Haiyue;YANG Chen(College of Food Science and Engineering,Tianjin University of Science and Technology,Tianjin 300457,China)
出处
《农产品加工》
2024年第23期103-108,共6页
Farm Products Processing
基金
国家自然科学基金青年基金项目“燕麦蛋白-虫胶皮克林乳液的界面稳定及对多酚的保护与释放调控机制”(32001626)
天津科技大学教改项目“高阶能力导向下专业课程5维混合式教学模式的创新与实践”(一般项目KY202328)
天津科技大学教改项目“应用型本科教学从课程思政到专业思政的路径探索与实践”(重点项目KZ202308)。
关键词
预制菜
消费者
问卷调查
购买因素
可持续发展
ready-to-eat/cook foods
consumers
questionnaire survey
purchasing factors
sustainable development
