摘要
消费者行为学课程知识点零散而又抽象,以讲授为主的教学方式,不利于学生对课程内容的掌握和理解。在改革课程考核方式和课堂管理办法的基础上,通过强化课堂讨论和引入虚拟项目,提升学生在课堂教学中的参与度。教学方式的改革,激发了学生的学习热情,其分析和解决问题的综合能力得到了提高。
The knowledge of consumer behavior course is scattered and abstract,and the teaching method which gives priority to instructing is not conducive to students’grasp and understanding of the course content.On the basis of reforming the methods of curriculum assessment and classroom management,students’participation in classroom can be enhanced by strengthening classroom discussion and introducing virtual projects.The reform of teaching methods has stimulated students’enthusiasm for learning;meanwhile their comprehensive ability to analyze and solve problems has been improved.
作者
李郁
LI Yu(School of Business,Anhui University of Technology,Ma’anshan 243002,Anhui,China)
出处
《安徽工业大学学报（社会科学版）》
2018年第3期82-83,共2页
Journal of Anhui University of Technology：Social Sciences
关键词
消费者行为学
参与式教学
实践探索
consumer behavior
participatory teaching
practice and exploration
