摘要
企业进行经营决策、组织和开展市场营销活动都以市场营销观念作为基本指导思想。市场营销观念是市场营销活动在经营者意识中的反映。探讨市场营销观念创新对企业决策者引导市场营销。
Before enterprises make management decisions,organize and launch marketing activities,they must use marketing concept as their basic leading thought. Marketing concept is the reflection of the marketing activity in the consciousness of the proprietor.Inventory analysis of marketing concept has the most important significance for the enterprisers to guide the marketing,fulfil the sales and meet the demand of the consumers.
出处
《哈尔滨商业大学学报（社会科学版）》
2002年第5期36-37,41,共3页
Journal of Harbin University of Commerce:Social Science Edition
