摘要
随着我国旅游产业的快速发展,涉外导游也逐渐走进大众视线,涉外导游不仅是我国旅游文化的传播者,而且在提高我国经济实力,以及提升我国国际形象上发挥着不可或缺的作用。涉外导游主要从事跨文化交际工作,因此,提高跨文化交际能力是其必修课程,与经济发展相联系,应加强涉外导游跨文化交际能力的培养,以及促进我国旅游产业的健康发展。
With the rapid development of tourism industry in China, international tour guides gradually receive attention from the public, because they are viewed as disseminators of the tourism culture, but also play an indispensable role in improving China＇s economic strength and international image. International tour guides are mainly engaged in cross-cultural communication affairs; as a result, it is the compulsory for them to improv the intercultural communication ability and to keep up with economic development. We should strengthen the cultivation of their intercultural communication ability so as to promote the healthy development of tourism industry in China.
作者
王向颖
Wang Xiangying(Bozhou University, Bozhou 236800, Chin)
出处
《黑河学院学报》
2018年第4期74-75,共2页
Journal of Heihe University
基金
亳州学院校级科研课题"涉外导游对亳州旅游发展的作用"(BSKY201414)
关键词
经济发展
涉外导游
交际能力
培养
economic development
international tour guide
communication ability
cultivation
