摘要
义乌和香港都是国际化的城市,都是以商品价廉物美著称,都积极发展着购物旅游。但义乌无论是在知名度及购物旅游发展阶段、购物环境及配套设施、文化氛围及城市形象、旅游资源开发与整合等方面,还是旅游商品的档次、质量和价格上与香港都存在着较大的差距。义乌应强化旅游商品的竞争力,凸显特色,保持价格优势;完善购物旅游配套设施,提升城市品位;精心开发自然人文旅游资源,助力购物旅游;有计划开展营销宣传,提高义乌作为购物旅游目的地的知名度,走出一条自己的购物旅游发展之路。
Two cities of Yiwu and Hongkong are both famous for its internationalization, cheap but quality commodities and shopping tourism. However Yiwu is left far behind by Hongkong in popularity; development of shopping tourism; shopping facilities; cultural environment; city image; and tourism development and integration; and class, quality and price of tourism products. Yiwu city should increase competition of tourism by focusing on specialties and cheap prices. In addition, Yiwu should improve tourism facilities, strengthen municipal development, and focus on developing natural and cultural tourism resources and shopping tourism. On top of that, Yiwu should plan product promotion to increase its popularity as a shopping tourism destination. By doing so, Yiwu can blaze a path of its own in developing shopping tourism.
出处
《商业经济》
2015年第3期65-67,共3页
Business & Economy
基金
金华市社科联课题阶段成果(金社科Y150)
关键词
义乌
香港
购物旅游
差距
Yiwu
Hongkong
shopping tourism
disparity
