摘要
旅游商品是旅游业的一个重要组成部分,它与旅游吸引物、旅游服务设施、旅游交通共同构成了旅游业的四大支柱。我国旅游商品与旅游业发展速度相比明显滞后,远远低于发达国家的水平,成为我国旅游业发展中一个非常突出的问题。从我国旅游商品业的开发现状出发,系统地分析我国旅游商品开发中存在的问题,培育和完善旅游商品市场。
The tourist commodities are important components of tourist industry, it forms the four major pillars of tourist industry together with tourist attractions, tourist service facilities, and tourist traffic. Chinese tourist commodities has been obviously lagged behind the high speed of tourist industry derelopment, especially in those developed countries. By surreying the current tourist commodities the paper systematically analyzes the existing problems commodities and explores the corresponding the high speed of countermeasures.
出处
《商业研究》
北大核心
2006年第8期169-172,共4页
Commercial Research
关键词
旅游商品
现状
问题
对策
tourist commodities
current situation
problem
countermeasures
