摘要
基于"价值链"理论,围绕"供给"和"支撑"两大系统,本文构建了由购物旅游商品特质、购物旅游环境质量等6个维度,27个评价指标组成的购物旅游目的地综合评价体系,并利用AHP-FCE法对以义乌为代表的国内购物旅游目的地吸引力进行了实证研究。结果表明,虽然游客对义乌作为购物旅游目的地有着较高的游前期望,但是游后的实际满意度却较低,且二者反差较大,说明目前义乌购物旅游综合吸引力水平整体偏低,有待于提高。
By means of an evaluation system with 6 categories falling into 27 indices, this paper conducts a case study of Yiwu where the top tourist activity is shopping. The results show that tourists hold high expectations of their shopping experience in Yiwu before they arrive, but their experience usually turns out to be disappointing. The gap between the expectations and the reality shows that Yiwu as a shopping city still has a long way to go.
出处
《东南大学学报（哲学社会科学版）》
CSSCI
北大核心
2012年第2期101-106,128,共6页
Journal of Southeast University(Philosophy and Social Science)
基金
教育部人文社会科学研究规划基金项目"中国当代旅游商品设计研究"(10YJ760082)
浙江省旅游科学研究项目"‘试点’契机下义乌购物旅游产业化升级研究"(2011ZC50)成果之一
