摘要
从需求分析、功能设计、技术实现和系统实施等方面提出了一种应用于汽车营销企业的CRM解决方案 ,以帮助管理企业与客户之间的关系 ,进一步挖掘客户信息 ,实现客户价值最大化 ,使企业可以在维持低成本的前提下获得高回报 ;将企业有限的资源放在有价值的市场和用户上 ,保证企业的生存和发展 。
A CRM method is addressed in aspects of demand analysis, function design, technique implementation and system application. This method can be used in automobile marketing enterprises and can help manage the relationship between enterprises and customers and realize the maximum value of customers. As a result, enterprises can gain high profits while keeping low costs. Also they can make use of their limited resources on profitable markets and customers, which will ensure that these enterprises can develop and survive in the fierce competition.
出处
《武汉理工大学学报（信息与管理工程版）》
CAS
2002年第3期123-126,共4页
Journal of Wuhan University of Technology：Information & Management Engineering
