摘要
分析了我国节能微型车行业的发展现状及其市场营销环境;指出了节能微型车市场营销中存在的问题;提出了节能微型车市场营销策略,即提升品牌形象,增强产品自主创新能力,加强对销售渠道的管理和控制,以及加强对客户关系的管理等。
This paper analyzes the development status of energy-saving mini vehicles and the marketing environment.It points out the problems existing in the process of market operation and puts forward some feasible marketing strategies such as promoting brand image,strengthening independent innovation ability,reinforcing the management and control of marketing channel and enhancing the management of customer relations.
出处
《长春大学学报》
2010年第9期20-23,共4页
Journal of Changchun University
关键词
节能微型车
营销环境
营销策略
energy-saving mini vehicle
marketing environment
marketing strategy
