摘要
商业案例教学方法在MBA人才培养中有着重要的作用。本文将商业案例分析方法引入电子信息工程类专业课程中,建立一种在合作环境下进行探究式学习的课程模式。选择智能手机、移动通信、互联网、物联网作为探究对象,讨论其"热门"背后的产品设计、成本控制、市场营销、商业模式、技术标准、创业与创新精神等。期望拓宽学生的视野,激发学习热情,培养系统思考、团队合作与表达沟通能力,初步建立创业意识、成本意识、专利意识、标准意识、网络化意识等。
Business case teaching method has an important role in MBA personnel training. In this paper, we establish an inquiry learning curriculum model under a cooperative environment by inducting business case analysis method to electronic information engineering courses. Smart phones, mobile communications, Internet, EPC system network are treated as objects to be explored. We discuss the reason of becoming ＂hot＂ industry and the aspects including product design, cost control, marketing, business models, technology standards, entrepreneurship and innovation. The aim is to broaden the horizons of students; stimulate enthusiasm for learning; train systematic thinking; improve skills of teamwork, express and communication; establish the initial awareness of entrepreneurship, costs, patents, standards and network.
出处
《高等工程教育研究》
CSSCI
北大核心
2013年第3期163-167,共5页
Research in Higher Education of Engineering
基金
北京航空航天大学校级重大教改项目<电子信息工程专业卓越工程师计划探索与实践>
校级重点教改项目<电子信息类实践教学体系改革与建设>资助
4002490
