摘要
西式快餐如何在与日渐成熟的中式快餐的竞争中保持优势是西式快餐经营者所关注的问题。本文基于武汉市的消费者调研数据,对西式快餐购买决策影响因素进行了研究,综合运用SWOT分析方法,提出了发展西式快餐的几种战略,以便发挥西式快餐的优势。
How western fast food restaurants operators keep competitive advantages over increasingly mature Chinese ones is a problem concerning western food restaurants operators. Based on the research data of Wuhan consumers, the paper studied influencing factors of western food purchasing decision with the SWOT analysis. Finally, the paper put forward several strategies of developing western food to keep advantages over it.
出处
《江苏商论》
2013年第1期27-29,53,共4页
Jiangsu Commercial Forum
基金
江汉大学课题(2012yb004)
