摘要
作为社会的一个特殊消费群体——"90后"大学生,其消费行为深受从众心理影响。通过案例分析,阐述了大学生消费从众心理的内涵及外在表现,并在探究其影响因素:社会环境因素、家庭环境因素、教育环境因素、个体心理因素的基础上,提出加强传统美德教育、思想政治教育、家庭消费教育、消费道德教育的对策研究。
Post--90s college students are a special social consumption group, whose consumption behavior was deeply in- fluenced by conformity psychology. Based on case analysis, this paper elaborates the connotation of college studentg consumption group psychology and external performance, and comes up with countermeasures; enhancing traditional virtue education, ideological and political education, family consumption education, and consumption moral education at the basis of exploring influencing factors： social environmental factors, family environment factors, education environment factors and individual psychological factors.
出处
《山西农业大学学报（社会科学版）》
2013年第2期183-186,共4页
Journal of Shanxi Agricultural University:Social Science Edition
关键词
“90后”大学生
消费从众心理
对策研究
The post-- 90s college students
Consumption conformity psychology
Countermeasure research
