摘要
中式快餐和西式快餐作为中国快餐市场上的两种主要就餐形式都力图扩大自己的市场份额。为了解快餐的消费者,以在杭高校的大学生为样本,通过问卷统计的方法,对消费者的中西式快餐消费行为以及消费者所感知的中西式快餐要素进行比较。在比较的基础上得出中式快餐现有的优劣势,并在此基础上对中式快餐的发展提出相应的建议。
Chinese and Western Fast Food both make attempts to expand bigger shares in China catering market. For better understanding of fast food consumers, a case study was made on college students in Hangzhou. With the adoption of questionnaire, a contrastive stud of basic elements among consumers in consuming behavior and consuming perception was made, on basis of which the advantages of Chinese fast food are concluded and corresponding proposals for better development are suggested.
出处
《扬州大学烹饪学报》
2010年第1期60-64,共5页
Cuisine Journal of Yangzhou University
关键词
中西式快餐
消费行为
消费感知
餐饮管理
Chinese and western fast food
consuming behavior
consuming perception
catering management
