摘要
为更好地提供在线购物服务,首先分析消费者在线商品选择决策过程,对消费者的商品参数浏览偏好行为及影响因素进行深入分析,然后以数码相机为例,设计并组织消费者数码相机参数浏览偏好实验。通过实验,发现不同性别、知识背景的消费者对商品参数有着不同的偏好。最后基于实验结果,对知识推荐服务内容设计提出建议。
In order to provide better online shopping services, this article firstly analyzes consumer＇ s online decision - making process. Secondly it analyzes consumer＇ s behavior of commodity parameters browsing preference and influence fac- tors. Then taking digital camera for example, the author designs and organizes the experiment of consumer＇ s browsing pref- erence of digital camera parameters. Experimental results show that consumers of different genders and knowledge back- ground have different preferences of commodity parameters. Finally, based on experimental results, it provides suggestions for content design of future knowledge recommendation services.
出处
《现代图书情报技术》
CSSCI
北大核心
2012年第12期52-57,共6页
New Technology of Library and Information Service
基金
国家自然科学基金项目“消费者认知对电子商务推荐技术接受的影响机理研究”(项目编号:71001052)的研究成果之一
关键词
在线购物决策
商品参数
浏览偏好
知识推荐
Online shopping decision -making Commodity parameters Browsing preferencesKnowledge recommendation
