摘要
互联网的普及带动了农村电商的发展,随着最近几年电商行业的进步,不论是政府层面还是消费者层面,都对生鲜电商充满信心,政府的扶持使得更多农产品通过电商渠道在国内流通,同时带动了生鲜水果行业发展。本文以生鲜水果行业目前的发展现状和存在的问题展开分析,提出农户自产自销、打造区域特色的应对策略,助力生鲜水果发展,真正让农产品“走出去”,将特色农产品作为地域标签,从而在新电商模式下获得更多流量,使农民收入增加,缩小城乡收入的差距,为乡村振兴贡献一些可供参考的建议。
The popularity of the Internet has driven the development of rural e-commerce.With the progress of the e-commerce industry in recent years,both the government and consumers are full of confidence in fresh food e-commerce.The government’s support makes more agricultural products circulate in China through e-commerce channels,and also drives the development of the fresh fruit industry.Based on the fresh fruit industry,this article will analyze the current development situation and the existing problems,put forward countermeasures of farmers’self-producing and selfmarketing,and building regional characteristics,to boost the development of fresh fruit and make agricultural products“going global”,with regarding characteristic agricultural products as the regional label,so in the new e-commerce model,it can gain more attention,increase farmers income,narrow the income gap between urban and rural areas.This article contributes some referential suggestions for rural revitalization.
作者
刘志阔
苏安临
陈丰源
陆文玥
LIU Zhikuo;SU Anlin;CHEN Fengyuan;LU Wenyue(Dalian University of Foreign Languages Dalian,Liaoning 116044)
出处
《中国商论》
2022年第12期61-63,共3页
China Journal of Commerce
基金
大连外国语大学大学生创新创业项目“助农电商理论与实践——‘爱侬鲜’”
大连外国语大学课程思政示范课程项目《电子商务(双语)》
大连外国语大学精品通识课程项目《电子商务与跨文化沟通》
大连外国语大学高等教育研究项目《新文科建设视域下的英语专业数字人文拔尖创新人才培养研究(2021GJYB15)》。
关键词
农村电商
乡村振兴
特色农产品
社交平台
供销合作社
agricultural e-commerce
rural revitalization
characteristic agricultural products
social platform
supply and marketing cooperatives
