摘要
通过对上海七浦路和首尔东大门两大功能类似的集聚型服饰批零市场进行调研,依据假设模型,采用多种验证方法,对商品策划诸要素进行量值分析,由此探索集聚型服饰市场消费者的购买要因,并比较两城市服饰市场的商品策划要素与消费者消费认知和偏好等相互之间的关系.
A market research survey was conducted on Qipu Road of Shanghai and Dongdaemun ot Seoul, the two agglomerate typed wholesale and retail circles. Combined with various verification methods, a hypothesis model was created to analyze the quantum of the elements in garment merchandising, to explore the cause of the agglomerate typed fashion commercial circles, to find the relationship of garment merchandising and the customers＇ behavior.
出处
《东华大学学报（自然科学版）》
CAS
CSCD
北大核心
2009年第3期355-359,370,共6页
Journal of Donghua University(Natural Science)
关键词
集聚
服装
批发和零售
商品策划
消费行为
agglomeration
garment
wholesale and retail
merchandise planning
consuming behavior
