摘要
以B2C电子商务网站为研究对象,基于用户体验的角度,从主观感受到的网站外观吸引力和实际操作后网站的可用性两个角度对网站进行综合评价。首先,分别建立了B2C电子商务网站外观吸引力和可用性评价指标体系,应用序关系法确定各评价指标的权重系数,构建B2C电子商务网站外观吸引力评价模型和可用性评价模型;其次,建立了B2C电子商务网站用户偏好评价模型;最后,选取典型网站,对建立的用户偏好评价模型进行验证。
In the current study, B2C e-commerce sites were researched based on user experience,proceeding to the following two aspects： the website＇ s appearance attraction and usability. The first, B2C e-commerce sites＇ appearance attraction and usability evaluation index systems were established. The weights of each index system are determined using method of order relations,B2C e-commerce sites＇ appearance attraction evaluation model and usability evaluation model were constructed. Second, the B2C e-commerce sites＇ user preferences evaluation models were constructed. Lastly, By choosing typical website, the prediction model of user preference evaluation was confirmed.
出处
《工业工程与管理》
CSSCI
北大核心
2012年第6期97-100,共4页
Industrial Engineering and Management
基金
国家自然科学基金资助项目(71171041
70771022)
关键词
用户体验
外观吸引力
可用性
用户偏好
user experience appearance attraction usability user preference
