摘要
从产品形态的概念出发,总结了影响消费者行为的主要因素;论述了消费者对产品形态信息处理的特性,提出了产品形态与用户偏好的变量表示流程图,并据此给出了基于集合理论的计算公式;建立了消费者与设计师对于产品形态与意象之间的关系;以目前大家广泛使用的MP3为例,通过不同的MP3产品形态,由消费者对不同形态做意象评比,藉以探求产品形态的特征与消费者心理意象之间的关系。
The main factors influencing consumer＇s behaviors were summarized starting from the concept of the product form. The characteristic of the consumer to process the product form information was discussed. The variable flow chart of the product form and the customer hobbies were put forward, and the calculation formula of the gather theories were established. The relation between product forms and ideas of consumers and designers was established with MP3 that everyone extensively use as an example, through the different product form of MP3, through the consumers＂ evaluation of different forms.
出处
《包装工程》
CAS
CSCD
北大核心
2006年第4期211-213,共3页
Packaging Engineering
基金
湖北省自然科学基金资助(2005ABA283)
关键词
产品形态
消费者
需求关系
产品功能
product form
consumer
need relation
product function
