摘要
作为企业的无形资产,品牌具有非常重要的经济价值,因此品牌翻译显得尤为重要。品牌翻译可以采用多种翻译方法,但无论使用哪种方法,都必须体现品牌译名的美学价值。品牌译名的美学价值主要体现在音韵美,意境美,文化美,情感美和简洁美。就品牌翻译体现的五种美学价值进行阐述。
As an intangible asset,brand is of very great economic value,so brand translation plays an important role in the economic competition.Although there are many translation methods,it must embody the aesthetic value whichever translational way is adopted in brand translation.The aesthetic value of brand translation can be expressed in sound and rhyme,culture,feeling and succinctness.The aesthetic value of brand translation is analyzed in the assay.
出处
《河北联合大学学报（社会科学版）》
2013年第1期109-112,共4页
Journal of Hebei Polytechnic University:Social Science Edition
关键词
品牌
品牌翻译
翻译美学
brand
brand translation
aesthetics in translation
