摘要
在实施系统的CRM(客户关系管理英文缩写)之前,药品零售连锁企业盈利主要围绕价格竞争展开,但是由于这种发展模式存在易模仿等特征,药品企业难以通过价格策略形成竞争优势。为了提升药品零售连锁企业的盈利水平,形成企业较为长远的竞争力,药品零售连锁企业应该形成CRM理念,培养客户满意度和忠诚度。
Prior to the implementation of CRM system, the profitability of pharmaceutical retail enterprises focused on price competition. However, since this model is easy to be imitated, it is difficult for pharmaceutical enterprises to create competitive advantage through pricing strategies. In order to enhance their profitability and form more long-term competitive advantages, pharmaceutical retail enterprises should have the concept of CRM in mind and cultivate customer satisfaction and loyalty.
出处
《价格月刊》
北大核心
2012年第12期44-47,共4页
基金
内蒙古工业大学科研基金项目"内蒙古药品零售连锁企业CRM系统构建研究"(项目编号:SK201038)
