摘要
本文从顾客让渡价值理论的角度,构建旅游景区游客让渡价值。在此基础上,建立游客价值满意度模型,并对各个影响因素进行权重的研究,分析了游客价值满意度与游客总价值满意度、游客总成本满意度之间关系;探讨不同游客价值满意度下的竞争策略,从而为景区在经营管理过程中提高游客满意度,提升景区竞争力提供决策辅助工具。
From the customer delivered value theory, this paper constructs tourist delivered value in tourist areas. Based on this, this paper sets up tourist value satisfaction index model, studies the weights about the influencing factors and analyses the relationship among tourist value satisfaction index, tourist total value satisfaction index and tourist total cost satisfaction index so that the operators of tourism can clearly understand the tourist satisfaction index of the service process,weight of certain factors affecting tourist total satisfaction index and tourist total satisfaction index to tourist areas,which thus will provide a decision support tools to enhance tourist satisfaction index and competitiveness of tourist areas in the course of the operation and management for tourist areas.
出处
《华中农业大学学报（社会科学版）》
2009年第2期80-83,共4页
Journal of Huazhong Agricultural University(Social Sciences Edition)
关键词
旅游景区
游客让渡价值
游客价值满意度
竞争模型
tourist areas
tourist delivered value
tourist value satisfaction index
model
